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Business Info

Business Name

Assessment Systems

What do you do?

We provide software to organizations that assess human capabilities and traits. This includes professional certifications/licenses, formative assessments in schools, course assessments in universities, pre-employment skills testing, job performance surveys, and much more. Our tactical goal is to provide advanced psychometrics to make the assessments more accurate and efficient, while remaining user-friendly. Our strategic mission is to help organizations better know their people.

Do you require that a .COM or other URL be available for the new name?

No, but it helps.

Target Audience

What is your industry?

Software and InfoTech

Describe your audience

This particular audience is professionals in the field of educational assessment: Assessment Directors in schools, Deans of Assessment in Universities, teachers, professors, etc. In particular, it is the ones that care about providing more advanced assessment than is the bare minimum, by using advanced psychometrics like adaptive testing and tech-enhanced items like Drag and Drop.

What 3 things do you want your product name to communicate to your audience?

Education, Insight, Innovation

List the names of your top three competitor products

Edify, QuestionMark, Learnosity


What character, tenor or spirit do you wish to convey?

We are trying to provide innovative software which gives insight to student capabilities with high accuracy and acuity. We prefer to have a name that immediately provides recognition of the software's purpose; we will not use any made-up name like Joomla. Edusessor is a good example since it incorporates Education and Assessment, though we don't particularly like that one.

Are there any words or phrases you like?

Education, especially the ED syllable; Metric; Achievement; Insight, though that particular name is already taken; Learning; Bright

Are there specific words or phrases you don't like?

Test and Exam, because they have negative connotations compared to words like Education and Achievement

Do you want to include additional info?

There are MANY online testing and assessment systems out there, so please check to see if your idea has already been taken. Obvious ones like Insight, Acuity, Questionmark, Edify, Edumetric, Signpost, ExamSoft, etc, have already been taken.



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