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Business Info

What does your company do?

We are an online store that allows women all over the U.S. to rent fine sterling silver jewelry. Every necklace, pair of earrings or bracelet is one of a kind, and made with the finest quality Peruvian sterling silver. We make it easier for women to experience the luxury of fine sterling silver jewelry. At the same time, our company wants to focus on promoting Peruvian artisans and their silver work.

Do you require that a .COM or other URL be available for the new name?

Yes we require a .com

Target Audience

What is your industry?


Describe your customers

Our target audience will be women over 35, and initially in the Washington D.C. area. We are targeting diplomats, socialites, government employees, etc who regularly attend events, social gatherings, and galas. These will be educated women from an international community that also have an interest in fashion. Eventually, we hope to be a nationwide service.

What 3 things do you want your company name to communicate to your customers?

a. Uniqueness: every piece is handmade by Peruvian jewelers
b. Sophistication: we want to showcase high-fashion Peruvian pieces
c. Quality: every piece is made with the highest quality silver.

List the names of your top three competitors

a. renttherunway.com
b. bagborroworsteal.com
c. adorn.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

We want to appear as a high-end fashion company, yet affordable. We want any woman to be able to feel the red carpet experience. We want renting jewelry to be seen as a luxurious experience and not only for people cant afford to buy.

Are there specific words or phrases you do not like?

Inca, market, indigenous, artisan. We are not renting the typical Peruvian jewelry you would find in a tourist market. Everything is high-end and quality. These words tend to give people the wrong impression.

Are there specific words or phrases you like?

We don't have word in mind for the name. silver, sterling, one of a kind, we like the following phrases on our website: sterling silver for every occasion, Rent the piece, own the style, experience the luxury, without spending the cash

The name can be something random as well, to portray the company as its own brand. Its important to give the appearance of a brand since most of the designers are not well known.

Do you have other info you want to share?

We had a name, Kaara but unfortunately we came across problems in getting it trademarked. We had nearly completed the website. Now we need a new name that will go with the website!

Please use it for inspiration: www.kaarasterling.com



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