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Business Info

What does your company do?

Hello creatives! We manufacture a range of healthy fast food. Our products are sold in high school canteens. They are purchased by 11 - 18 year olds.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your customers

11 - 18 Year Olds. They are in highschool. Very fashion orientated. They like the latest technology products and love current music. They are up with the latest trends.

What 3 things do you want your company name to communicate to your customers?

Healthy fast-food.
Flavours & variety ready to go or eat in
Fun & Social Brand

List the names of your top three competitors

Pasta King - http://pastaking.co.uk/
Theos - http://www.theos-uk.com/
Love Joes - http://www.lovejoes.co.uk/

Style and Concept

What character, tenor, or spirit do you wish to convey?

The brand should convey the feel of street food and trendy food pop-ups (see attached mood boards).

Fun & Tasty/ Food on the go / World Flavours/ Adventurous & Funky/ Rustic.

Are there specific words or phrases you do not like?

Avoid words like "To Go"; Grab & Go "munch, bites and nosh. No words assimilated from other languages.

Competitors are named Street Eats and Urban Eats so carefully use words street and urban; I wouldnt necessarily dismiss them but they need to be used in unique combination.

Are there specific words or phrases you like?

The high street brands that are close to the type of concept were looking to introduce to secondary schools are:

LEON - leonrestaurants.co.uk
CHOP'D - http://chopd.co.uk/
PRET - http://www.pret.co.uk/

Do you have other info you want to share?

Please see attachments for the type of brand name we want.
Please see attachment for the type of food we produce.

Materials

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