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Business Info

What does your company do?

Opening a world-class gun range and retail store

Do you require that a .COM or other URL be available for the new name?

Yes, some .COM variant is required

Target Audience

What is your industry?

Retailing

Describe your customers

Not only the usual male gun store aficionado, but also his wife, women that want to learn self-defense and firearm safety, kids. Our customers will not only buy a firearm at our store, but will also learn to use it safely through classes, and have the opportunity to practice using it on the range.

What 3 things do you want your company name to communicate to your customers?

- Firearms for sale and a range to use them
- High-end store, not cheap or gimmicky
- Somewhat subtle - not just "The Gun Range" - but not so subtle that you can't tell what it is by looking at the sign

List the names of your top three competitors

- Bud's Gun Shop
- Nashville Armory
- Carolina Sporting Arms
- The Range at the Lake
- Point Blank Range
- Shooter's World
- Shooters Express

Style and Concept

What character, tenor, or spirit do you wish to convey?

Business-like

Are there any words or phrases you especially like or hate?

No, not really

Do you have other info you want to share?

No, that is it. Please feel free to ask questions.

Materials

Contract
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