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Business Info

What does your company do?

Niche resale shop for name brand blue jeans.

Do you require that a .COM or other URL be available for the new name?

.COM required

Target Audience

What is your industry?

Retailing

Describe your customers

Customers are mostly women in their 20's that are looking for a great deal. They want to trade in their old jeans for new jeans.

What 3 things do you want your company name to communicate to your customers?

Blue Jeans
Denim
Resale
3 for 1 (if you bring in 3 pairs you can take one pair home free or you can buy 3 pairs for the price of one new pair at retail)

List the names of your top three competitors

http://www.platoscloset.com/
http://www.amazinggoodwill.com/

Style and Concept

What character, tenor, or spirit do you wish to convey?

Fun, upbeat, Jimmy John's, Trader Joe's vibe

Are there specific words or phrases you do not like?

cheap, discount, shack

Are there specific words or phrases you like?

3 for 1 (bring in 3 pairs take one home for free)
the original jean (fill in the blank)
nations largest (fill in the blank)

Do you have other info you want to share?

These are small retail stores (about 900 square feet) that only carries blue jeans/denim.

Materials

Contract
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