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Business Info

What does your company do?

Production and sales of promotional wear (used as corporate wear with logo of the company, events, merchandising, festivals). Main products are high quality fashionable T-shirts, Polo Shirts, Caps, Sweatshirts, Softshell Jackets.
The company is based on customer-centric approach (long-term business partnership), wide portfolio of products and quick delivery terms (within 24h). Our vision is to be Apple among promotional merchandise producers = innovator, leader, fair player.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Retailing

Describe your customers

B2B customers, mostly companies/agencies or sellers all across EU:
- advertising and promotion agencies
- workwear sellers
- priting agencies (silkscreen, embroidery)
- distributors/re-sellers

End customers using our products are multinational corporations or SMEs who use it to support sales, as presents for their partners or as branded company wear.

What 3 things do you want your company name to communicate to your customers?

- quality, reliability,
- openness, flexibility
- become synonym for promotional textile/T-shirts

List the names of your top three competitors

ALEX FOX (CZ)
STEDMAN (US)
Fruit of the Loom (US)
Sol's (FR)
Gildan (US)

Style and Concept

What character, tenor, or spirit do you wish to convey?

Modern = contemporary, trendy, wearable promotional fashion representing good style (could be a retail brand easily)
Fresh
Dynamic, quick

Are there specific words or phrases you do not like?

Name should not include the names of main competitors not the company name Adler (but can resemble it or ideally build upon it).

Are there specific words or phrases you like?

Ideally the new name should start with A, have max. 2 word or 2 syllables :)
We like nature and natural things (materials, animals, birds, flowers).
Ideally the name should build on the heritage and qualities of current Adler logo

Do you have other info you want to share?

Our competitive advantages:
- Wide range of trendy products, high quality and stock availability
- Real partner helping clients to grow marketing support, customer service, simplicity, credibility
- Quick and easy eshop solution + Intelligent warehousing
- Sustainable development, integrity

Materials

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