Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
Production and sales of promotional wear (used as corporate wear with logo of the company, events, merchandising, festivals). Main products are high quality fashionable T-shirts, Polo Shirts, Caps, Sweatshirts, Softshell Jackets.
The company is based on customer-centric approach (long-term business partnership), wide portfolio of products and quick delivery terms (within 24h). Our vision is to be Apple among promotional merchandise producers = innovator, leader, fair player.
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Describe your customers
B2B customers, mostly companies/agencies or sellers all across EU:
- advertising and promotion agencies
- workwear sellers
- priting agencies (silkscreen, embroidery)
End customers using our products are multinational corporations or SMEs who use it to support sales, as presents for their partners or as branded company wear.
What 3 things do you want your company name to communicate to your customers?
- quality, reliability,
- openness, flexibility
- become synonym for promotional textile/T-shirts
List the names of your top three competitors
ALEX FOX (CZ)
Fruit of the Loom (US)
Style and Concept
What character, tenor, or spirit do you wish to convey?
Modern = contemporary, trendy, wearable promotional fashion representing good style (could be a retail brand easily)
Are there specific words or phrases you do not like?
Name should not include the names of main competitors not the company name Adler (but can resemble it or ideally build upon it).
Are there specific words or phrases you like?
Ideally the new name should start with A, have max. 2 word or 2 syllables :)
We like nature and natural things (materials, animals, birds, flowers).
Ideally the name should build on the heritage and qualities of current Adler logo
Do you have other info you want to share?
Our competitive advantages:
- Wide range of trendy products, high quality and stock availability
- Real partner helping clients to grow marketing support, customer service, simplicity, credibility
- Quick and easy eshop solution + Intelligent warehousing
- Sustainable development, integrity
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