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Business Info

What does your company do?

new apparel brand (men and women) destined for south american market.
luxury brand appealing to fashion crowd.

Do you require that a .COM or other URL be available for the new name?

not required

Target Audience

What is your industry?

luxury apparel

Describe your customers

16-35, men and women, targeting brazilian market, but name should work internationally. High-income customers, that are interested in fashion, new brands, european style.

What 3 things do you want your company name to communicate to your customers?

stylish, chic, young

List the names of your top three competitors

rag and bone, osklen, triton

Style and Concept

What character, tenor, or spirit do you wish to convey?

playful, stylish, chic, fresh, luxurious, premium, quality,

Are there any words or phrases you especially like or hate?

not especially

Do you have other info you want to share?

name should be in english.

Materials

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