• Award$200
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Business Info

What does your company do?

We are a start-up company that will produce high-end hand painted children's furniture in Europe. All furniture pieces (small tables, chairs, shelving systems, toy boxes, beds, dressers, accessories) will have hand painted artwork (created by European artists). Also, this furniture will be safe for children as only non-toxic paints and finishes are used.

Do you require that a .COM or other URL be available for the new name?

Yes, we would.

Target Audience

What is your industry?

High-end children's furniture.

Describe your customers

Young sophisticated parents in a higher income class that would desire to buy their kids furniture that is unique and special. Also, grandparents buying this furniture as a gift for their grandkids. We are targeting North American market as well as Western Europe (UK, Germany, Austria, Denmark).

What 3 things do you want your company name to communicate to your customers?

- These beautiful hand painted images make children's life happier by bringing colours and interesting characters in their rooms.
- They will remember this furniture forever. You know how images from our childhood stay with us for the rest of the life?
- This furniture is made especially for kids. These are the first pieces of their own furniture :)

List the names of your top three competitors

Dragons of Walton Street, Pottery Barn Kids, The Land of Nod (by Crate and Barrel)

Style and Concept

What character, tenor, or spirit do you wish to convey?

The spirit of happy childhood. Colourful paintings.... Something that associates with words "Sweet" Happy" "Colourful" "Memories" "Playful" "Fun"

Are there any words or phrases you especially like or hate?

I am open to anything that gives out a very positive feeling...

Do you have other info you want to share?

I would like to keep the name as short as possible so that it is easy to understand in many different countries and languages.

Materials

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