Software & Technology
About Your Company
This is for a product name for a new Bluetooth speaker that features wireless charging for all smartphones that support wireless charging. It also features color changoing LED lights that alternate along with the music. One key differentiating feature is the ability to place the speaker in BOTH a horizontal orientation or an upright vertical orientation.
About the company: Since 1927, generations of music enthusiasts have recognized Altec Lansing as a premier brand that consistently delivers high quality and rich sound in a host of audio products including; headphones, earphones, everything-proof speakers, home and car audio, DJ speakers, turntables, mobile accessories, and more. Altec Lansing provides a seamless combination of beautiful design aesthetics and terrific sound to exceed every audiophile's expectations. Those who know audio, know Altec Lansing.
Young Professionals Aged 18-35 who care deeply about music and live an active lifestyle
Bose, like Altec Lansing, is leader in the audio space. Their products tend to have a higher price point and less of a focus on ruggedization.
JBL, like Altec Lansing, is leader in the audio space. Their products tend to have a higher price point and less of a focus on ruggedization.
Creative should NOT use
Be careful to avoid using any product or band names that are already in use by competing products/brands.
The tone/voice of Altec Lansing is conversational, quirky, and informative. Our social persona should be about learning, not just selling the product.
Top 3 Things
Rugged, high-tech, Fashion-forward
The "Flip" would have been a great name for this product as it describes one of the key distinguishing features. Unfortunately this name is already taken by our competitor JBL for one of their bluetooth speaker lines. Another great brand name is "Beats".