• Award$300
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Creative Brief

Who are you?

We are artisan chocolatiers based in Madison, WI who have been operating under the name David Bacco Chocolats for the past 2 years. We have our own retail store and also sell our chocolates via our website (DavidBacco.com) and through our corporate sales efforts. We hope to expand across the US in the years ahead.

We truly handcraft each piece of chocolate and infuse them with a creative natural flavor twist along with an edible artistically painted shell. For instance, our Thai Peanut Butter chocolate pieces are made with house-roasted peanut butter blended with Thai spices in a bright orange mist across the milk chocolate shell. The Pomegrante-Malbec features pomegranate molasses and Argentinean Malbec with our bittersweet chocolate that features a bright red diamond. Pricing: $1 to 2.50 per piece with custom selected boxes of 8 at $12.

What do you need?

We need a new name. The founder (David Bacco) is no longer with the company and wed like to rebrand the store and chocolate line to move away from the white chef coat and somewhat pretentious personality of our past (3 doc's attached) in order to express the more endearing aspects of our brand character, such as: experiential, pioneer spirit, whimsical, exciting, masculine and youthful.

We have several name options (in examples section below) from which you can choose. Or, you can contribute your own name creation.

Who Is Your Audience?

Upper middle income households
Food Savvyfoodies
Travelers, explorersthe adventurous
All ages & genderskids to grandmas, plumbers to fashion designers


We Like These Examples

Names we almost fully like:

DB (derived from David Bacco and used today as signage and logo)
Royal Rays (Ray is the name of the owners son and father)
True (a small chain of coffee shops by the same owner)

We Absolutely Must Have

A name is distinctive, memorable and reinforces the brand attributes described earlier. It must be easy and fun to say. We want to be proud to tell people we work at _________ artisan chocolates. Hello, Im Tom Weigand and Im calling from __________ ....



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