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Business Info

What does your company do?

I am in the process of writing a how-to guide to backpacking (independent world travel).

The book already has a title but will require a brand name to support it. This will be the name is for the associated website, which will promote the book as well as provide free tips, resources and travelogues.

Do you require that a .COM or other URL be available for the new name?

The name should be available as .COM, .INFO or .NET. Preferably without dashes or other special characters.

(.BIZ, .ORG and others I feel are not appropriate TLD's for my site.)

Target Audience

What is your industry?

Publishing and Media

Describe your customers

Primarily ages 20-35, both genders. Anyone interested in traveling the world for longer than a typical holiday, so that's from about a month up to a year or more. It will focus (at least initially) on regions like South-East Asia and South/Central America.

This style of travel is also sometimes known as "gap year" travel but I believe this term has become too closely associated with the 18 - 21 age subset looking mainly for cheap places to party. I'm targeting an audience that has a more romantic notion of traveling the world and experiencing new places and cultures.

What 3 things do you want your company name to communicate to your customers?

- Independent spirit (freedom, acting on impulses, wandering the world)
- Personable (get honest advice from a guy who's done it and wrote a book about it, not from a monolithic guide book publisher)
- Lighthearted (my book and site content are written in a light and somewhat humorous style - it would be nice if the site name reflected this, though not essential).

List the names of your top three competitors

- NomadicMatt.com
- BemusedBackpacker.com
- Lonely Planet (indirect competitor)

Style and Concept

What character, tenor, or spirit do you wish to convey?

Personable, aspirational, free-spirited

Are there any words or phrases you especially like or hate?

The term "gap year" is to be avoided. Close associations with hiking/nature/wilderness/camping are also to be avoided. (Hiking may be part of a backpacking trip but is not their sole focus, and I want to avoid confusion with the term backpacking as used for wilderness hiking). Words like holiday or vacation to be avoided.

Some keywords to help set the right associations: adventure, budget, escape, life experiences, exploring, flow, freedom, globetrotting, hostels, independent, intrepid, nomadic, wandering.

Things the site might talk about (just some arbitrary examples to give you an idea): eating street food at an oriental night market, hiking up to Machu Pichhu, traveling by tuk tuk or auto-rickshaw, sleeping in low-budget hostels, cave exploring in Thailand, finding unspoilt beaches in remote places, taking a night train in Vietnam, trying strange new foods (have you eaten chicken paws?), making new friends around the world.

Do you have other info you want to share?

Previous brainstorms yielded only 2 candidate names. IntrepidBackpacking.com which was deemed a little too bland. The other was WhyIWander, which I like much more as it is closer to a brand name rather than describing the site directly. I am hoping this contest will yield more 'brand name'-like options from which we can choose a winner.

I like the name Lonely Planet. It evokes a feeling rather than describing directly what they do.

Friends of mine have a backpacking blog at YesMads.com. I like this name too - it's witty and short.

I am not looking for a name that screams "internet startup". I've had suggestions like Explorizo or Wanderily which maybe would be more appropriate for a service, but less so for a content-driven website.



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