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Business Info

What does your company do?

Our company has developed a state-of-the-art CRM software package to manage the complex administration of small and large law offices. It offers a start-to-end monitoring and follow-up of all the files, invoices, personnel, etc.. We use a Saas delivery model.
The software will be able to link with the databases of our Ministery of Justice, to access former convictions etc...

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Legal

Describe your customers

Target market : 17,500 lawyers working in 6,000 law firms in Belgium, approximately half of which are currently using software to administer their activities. Scalability of the software to other geographies is currently not envisaged but may offer an additional upside.

What 3 things do you want your company name to communicate to your customers?

unprecedented user friendliness;
possibility to interact with external sources of information, such as court administration and governmental authorities (as these become operational);
solid and proven state-of-the-art technology developed to support the future development of the legal profession.

List the names of your top three competitors

Competition : very fragmented (none of the competitors (Advodata, BaseNet, Cicero, Dlex, Kleos (Kluwer), Legalsense, Themis/Flexsoft, Toga) has a market share of more than 10 to 15% and none of them is able to offer a satisfying solution (outdated, no cloud application or not user friendly)). Cicero is the biggest at the moment.

Style and Concept

What character, tenor, or spirit do you wish to convey?

that is is LEGAL software (words like 'lex..', jur... legal, could be part of it)
that it is Top Notch Quality
that it is Time Saving
You cannot do without it if you take yourself seriously

Are there specific words or phrases you do not like?

no political nor religious references

Are there specific words or phrases you like?

The workname was LEGATO, but the company name already exists.
Latin is fine (if not too long, nor too complex).
All words that refer to law, combined with words that refer to software or admin help

Do you have other info you want to share?

The name should be EASY to remember, crispy, fresh.
People should say: that's creative! (like a nice wordplay,..)

Materials

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