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Business Info

What does your company do?

Right now, my business exists in concept only. What it will do is provide quality haircuts and shaves to a predominantly middle class conservative male clientele. The barbers that we will have on staff are licensed barbers (in South Carolina barbers and cosmetologists are licensed separately) with extensive experience in the industry. Much of this experience was obtained in military barber shops.

Do you require that a .COM or other URL be available for the new name?

Yes. I would prefer a .com name. It's okay if the name has to have 'barber shop' in the URL to get it.

Target Audience

What is your industry?

Other

Describe your customers

If I could sum it up in one phrase, I'm trying run a place that can get 80% of the area male demographic 80% of the time. The clientele in the area are primarily conservative middle class males. In addition to several mid-career professionals and tradesmen, my area has become a popular retirement destination in recent years. Many of my potential customers are military veterans.

What 3 things do you want your company name to communicate to your customers?

I want it to communicate manliness, style, and simplicity.

List the names of your top three competitors

The Men's Refinery, City Barber Shop, Palmetto Barber Shop

Style and Concept

What character, tenor, or spirit do you wish to convey?

I am trying to replicate select parts of the barber shops of my youth - the kind of shop with deer heads and fish on the wall, the smell of stale cigarette smoke mixing with talcum powder, the sounds of clippers mixed with local news on an old TV, several year-old copies of Sports Illustrated and Field and Stream laying on the coffee table, and easy conversation flowing freely. The only difference is my shop will be cleaner, not be smoked in, and have more current magazines laying around. The deer and fish will probably make the cut. So will the conversation.

Are there specific words or phrases you do not like?

Yes - the barber business is plagued with cliches and puns. I am not looking for names like 'Razor's Edge' or 'Hat's Off' or the like. Also, there is a rise in the 'barberspa' business model. This is not the kind of shop that I will run. Men cannot get facials or manicures at my shop. I'm not necessarily opposed to having a name included, but I don't want an Ed's or Charlie's or Bob's.

Are there specific words or phrases you like?

There is a shop near where I grew up called Derby City Chop Shop. I think that name is an amazing fit to capture their customers (seems to be primarily young professionals). I am hoping for something similar. Another couple of names that I stumbled on and liked are Baxter Finley and Floyd's 99. The only problem, particularly with Baxter Finley, is that you don't know if they are selling soap, insurance policies, or cutting hair when you hear the name. My thought process now is that 'barber shop' will have to flow with the name so people will know what it is when it's tossed around. I'm thinking it would be like that one kid in high school that goes by his first AND last name because it, well, fits.

Do you have other info you want to share?

I've had a few ideas that I'm not creative enough to capitalize on such as using the name of a hair technique or an obscure piece of barber equipment. Another one is using the name of a famous barber (like Andy Griffith's Floyd in Floyd 99's). Probably more important are my last two: using the name of someone from SC history (Rutledge, Calhoun, Marion, etc.); incorporating an equine/horse racing word - the town that I live in is a horse town, also I'm originally from the Louisville, Ky area (The Mane Event will NOT work). The only other thing is that I want the copy to 'look' good. I've included an example from Union Barbershop below to show what I'm talking about. Thanks in advance...

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