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Business Info

Business Name

GiANT Impact

What do you do?

At GiANT Impact, we're changing the way leadership is viewed, practiced, and experienced. By creating leadership events, tools, and content, we equip organizations and communities with the kind of leaders that will make a difference in their world. Our approach to leadership is all about character, competence, and influence.

Do you require that a .COM or other URL be available for the new name?

Preferable, but not required.

Target Audience

What is your industry?

Mid-management and higher executives

Describe your audience

Individuals who are interested in growing the leadership of themselves, their teams, and/or their organizations.

What 3 things do you want your product name to communicate to your audience?

This product will be a team-focused resource for leaders to incorporate into their weekly meetings. It is designed to bring leadership impact to their teams in an easy-to-use, interactive, now time-consuming approach (approx. 15 minutes). Along these lines...

1. The impact of the product on their teams.
2. The 'off the shelf'/'pick it up and use' portability of the product.
3. The team focus.

List the names of your top three competitor products

Don't know of any.

Style

What character, tenor or spirit do you wish to convey?

Needs to be professional, but can be innovative (not traditional 'corporate' feel). Demographic will be 35-45 year old manager or business owner.

Are there any words or phrases you like or hate?

Some variation of the word 'lead' is good, but we don't want to be restrictive in potential naming so it isn't a requirement. Other good words: lead, team, something focusing on portability/accessibility of product.

Don't use any variation of the word 'train.'

Do you want to include additional info?

No.

Materials

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