Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
The business will be a combination of two companies:
Blue Horizon Foods - Leading Brand of Frozen Wild, Sustainable Seafood products.
Ians Natural Foods a Leading Provider of Allergy-Friendly, All-Natural Foods for Kids and is a category leader in convenience foods for kids with dietary restrictions.
Ideally, the name will be appropriate to the type of work these companies do, but also must be broad enough as new companies may join under this brand in the future.
Do you require that a .COM or other URL be available for the new name?
Yes, but could be a modification of the name.
What is your industry?
Allergy-Free food, sustainable seafood, natural/organic food
Describe your customers
Health concious consumers, parents of children with food-allergies, people who care about sustinable seafood
What 3 things do you want your company name to communicate to your customers?
Health benefits, good for the earth, quality
List the names of your top three competitors
Aquacuisine, Vital Choice, Enjoy Life Foods
Style and Concept
What character, tenor, or spirit do you wish to convey?
That this company cares about its customers and the planet.
Are there any words or phrases you especially like or hate?
Do you have other info you want to share?
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