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Business Info

What does your company do?

The business will be a combination of two companies:

Blue Horizon Foods - Leading Brand of Frozen Wild, Sustainable Seafood products.

and

Ians Natural Foods a Leading Provider of Allergy-Friendly, All-Natural Foods for Kids and is a category leader in convenience foods for kids with dietary restrictions.

Ideally, the name will be appropriate to the type of work these companies do, but also must be broad enough as new companies may join under this brand in the future.

Do you require that a .COM or other URL be available for the new name?

Yes, but could be a modification of the name.

Target Audience

What is your industry?

Allergy-Free food, sustainable seafood, natural/organic food

Describe your customers

Health concious consumers, parents of children with food-allergies, people who care about sustinable seafood

What 3 things do you want your company name to communicate to your customers?

Health benefits, good for the earth, quality

List the names of your top three competitors

Aquacuisine, Vital Choice, Enjoy Life Foods

Style and Concept

What character, tenor, or spirit do you wish to convey?

That this company cares about its customers and the planet.

Are there any words or phrases you especially like or hate?

HATE: Sustainability

Do you have other info you want to share?

N/A

Materials

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