Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
We do mobile Apps for children with Autism
Do you require that a .COM or other URL be available for the new name?
I require that a .com with the exact name submitted be available
What is your industry?
Education and Universities
Describe your customers
A parent of a child with Autism. The parent is interested in getting his child to communicate fast and is ready to go that extra mile and learn Augmented Language Input strategies through the App, to help the child communicate.
What 3 things do you want your company name to communicate to your customers?
The product can make the child communicate well if parents use it diligently
First App in the Autism space to train parents
The App is in a gamified form. It is like a game which imparts wisdom to the users.
List the names of your top three competitors
The app is the first of its type. No competition.
Style and Concept
What character, tenor, or spirit do you wish to convey?
Friendly, mature and wise.
Are there specific words or phrases you do not like?
Do not want specific reference to parents in the name. Eg. Parento, etc.
Are there specific words or phrases you like?
The name we toyed was 'Yoda', which is after the startwars character which imparts wisdom. But we don't want to go ahead with this character, due to a strong relation with the movie character. However, this is the thought process.
Do you have other info you want to share?
The app is in the Autism space. So, name should not ultra-sensitive to the users. The name should have a global relevance, as the app will be available worldwide.
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