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Business Info

What does your company do?

We are looking to name a high performance device cleaner. It is Eco responsible, Alcohol Free, Non-streaking, repels fingerprints, repels dust and most importantly gets rid of all the gunk on our phones and tablets.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Retailing

Describe your customers

They are people who are concerned about making sure their devices are clean and free from fingerprints, germs and smudges.

What 3 things do you want your company name to communicate to your customers?

Our phones and tablets carry a lot of gross stuff on it, we want to let our customers know that with our product it will clean all that away. It will clean and refresh the device. It will remove fingerprints, smudges, and all the other stuff that gets on our phones.

List the names of your top three competitors

Screen Doctor, Woosh, Greener Cleaner

Style and Concept

What character, tenor, or spirit do you wish to convey?

Our main tagline is Safe Can Still Be Sexy. The tone is that it is cool and sexy. We don't mind a little bit of humor mixed in there as well with our marketing messages.

Are there specific words or phrases you do not like?

Green, Mist, Magic, Sani, Poly

Are there specific words or phrases you like?

Anything that gives a feeling of clean. We also like made up words that are unique.

Do you have other info you want to share?

The product will come with an ant-microbial cloth and carrying pouch. We will most likely use a blue color in the marketing materials as well as the packaging but we are not limited to the color blue, we could use other colors as well.

Materials

Contract
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