Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
The company produces Bakery and Sandwich items, meal pots and snacks (both sweet and savoury). Some products will also suit gluten-free diets.
Our products are high quality. They are responsibly sourced. Our products are pre-packed which is served hot to the customer primarily on trains and on-board planes.
Secondary markets include events, hotels, theme parks, visitor attractions and universities.
Do you require that a .COM or other URL be available for the new name?
I require that a .com with the exact name submitted be available
What is your industry?
Food and Beverage
Describe your customers
Our customers are those who care for their health and wellbeing. They want to eat quality food, sourced from quality producers whether they are on a plane or at an event.
They are typically 25+ years old.
Are health conscious.
Care for the environment.
Enjoys a little luxury.
Like artisanal foods and quality products.
What 3 things do you want your company name to communicate to your customers?
1. Tasty food which is more than just a refuel.
2. Good, honest, responsibly sourced ingredients.
3. Convenient to eat while out and about.
Style and Concept
What character, tenor, or spirit do you wish to convey?
A brand name that is short, punchy and distinctive.
Conveying the following;
First-to-market food ideas / Good Quality / Quality Ingredients / Responsibly Sourced Ingredients / Lover of food / Explorer / Adventurous / Honesty / Organic / Healthy / Farming / Chef-created / UK heritage meets global cuisine / Premium.
Are there specific words or phrases you do not like?
No travel /airplane food clich names or pun names (e.g. Plane Good Food). No lazy street food names (e.g. street eats, streat heats, street food).
Are there specific words or phrases you like?
Do you have other info you want to share?
Have a think about places food is produced and things relating to food. i.e Kitchens, Restaurants, Kitchens, cook books, secret recipes, home, farms, organic, mother nature etc.
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