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Business Info

What does your company do?

The company produces Bakery and Sandwich items, meal pots and snacks (both sweet and savoury). Some products will also suit gluten-free diets.

Our products are high quality. They are responsibly sourced. Our products are pre-packed which is served hot to the customer primarily on trains and on-board planes.

Secondary markets include events, hotels, theme parks, visitor attractions and universities.

Do you require that a .COM or other URL be available for the new name?

I require that a .com with the exact name submitted be available

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Our customers are those who care for their health and wellbeing. They want to eat quality food, sourced from quality producers whether they are on a plane or at an event.

They are typically 25+ years old.
Are health conscious.
Care for the environment.
Enjoys a little luxury.
Like artisanal foods and quality products.

What 3 things do you want your company name to communicate to your customers?

1. Tasty food which is more than just a refuel.
2. Good, honest, responsibly sourced ingredients.
3. Convenient to eat while out and about.

List the names of your top three competitors

1. Monty's Bakehouse - http://montysbakehouse.co.uk/
2. En Route - http://www.en-route.com/
3. The sandwich factory - http://cranswick.plc.uk/delivering-excep...

Style and Concept

What character, tenor, or spirit do you wish to convey?

A brand name that is short, punchy and distinctive.

Conveying the following;

First-to-market food ideas / Good Quality / Quality Ingredients / Responsibly Sourced Ingredients / Lover of food / Explorer / Adventurous / Honesty / Organic / Healthy / Farming / Chef-created / UK heritage meets global cuisine / Premium.

Are there specific words or phrases you do not like?

No travel /airplane food clich names or pun names (e.g. Plane Good Food). No lazy street food names (e.g. street eats, streat heats, street food).

Are there specific words or phrases you like?

Simple & approachable kitchen/food related verbs/words/combos that could work. We really like food brands such as;

Pret - www.pret.co.uk.
Eat - https://eat.co.uk/
Loaf - http://loaf.uk.com/

Do you have other info you want to share?

Have a think about places food is produced and things relating to food. i.e Kitchens, Restaurants, Kitchens, cook books, secret recipes, home, farms, organic, mother nature etc.



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