Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
This will be an umbrella brand that is about to be listed on the Australian Stock Exchange. The current brands include Bongo, and international premium SMS service (facebook.com/askbongo) which is a household name with the teen market in AU, UK, Ireland, New Zealand. We are also moving rapidly into the app market with lots of funky, industry leading apps being launched. We have an industry leading platform (KES) that connects users with 500+ operators who respond to questions. We are industry leading, innovative, young and aren't afraid to try new things.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Software and InfoTech
Describe your customers
At present 15-24, socially active, trend setters, own a mobile phone, high disposable income.
This will eventually expand to 16 - 35 year olds.
What 3 things do you want your company name to communicate to your customers?
List the names of your top three competitors
Individual competitors for each sub company so not relevant for this
Style and Concept
What character, tenor, or spirit do you wish to convey?
Funky, out there, not necessarily a real word, people need to want to invest in it, loud, bold, risk taking, industry leading
Are there specific words or phrases you do not like?
Can not include Bongo or any of our premium SMS brands
Are there specific words or phrases you like?
Something to do with people (crowd, force, army, pack, crew, mob etc but these are a bit boring)
Sync, loud, bold, rhythm, vivid (please don't be limited to these though this is just coming from synonyms)
Company names like Google etc are perfect.
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