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Business Info
What does your company do?
This will be an umbrella brand that is about to be listed on the Australian Stock Exchange. The current brands include Bongo, and international premium SMS service (facebook.com/askbongo) which is a household name with the teen market in AU, UK, Ireland, New Zealand. We are also moving rapidly into the app market with lots of funky, industry leading apps being launched. We have an industry leading platform (KES) that connects users with 500+ operators who respond to questions. We are industry leading, innovative, young and aren't afraid to try new things.
Do you require that a .COM or other URL be available for the new name?
.com.au
Target Audience
What is your industry?
Software and InfoTech
Describe your customers
At present 15-24, socially active, trend setters, own a mobile phone, high disposable income.
This will eventually expand to 16 - 35 year olds.
What 3 things do you want your company name to communicate to your customers?
Innovation
Digital
Connectivity
List the names of your top three competitors
Individual competitors for each sub company so not relevant for this
Style and Concept
What character, tenor, or spirit do you wish to convey?
Funky, out there, not necessarily a real word, people need to want to invest in it, loud, bold, risk taking, industry leading
Are there specific words or phrases you do not like?
Can not include Bongo or any of our premium SMS brands
Are there specific words or phrases you like?
Something to do with people (crowd, force, army, pack, crew, mob etc but these are a bit boring)
Sync, loud, bold, rhythm, vivid (please don't be limited to these though this is just coming from synonyms)
Company names like Google etc are perfect.
Do you have other info you want to share?
Check out thebongogroup.com for all our brands also see the video that shows our customers and style of marketing. We market very aggressively in a very cool way through street teams, TV, digital etc
Facebook.com/askbongo for our main brand
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