Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
BRAND OF SOUTH ASIAN GROCERY PRODUCTS
What do you do?
Market good quality basic food ingredients from South Asia (India, Pakistan, Sri Lanka, etc) and sell them at a fair value in national grocery stores in North America.
Do you require that a .COM or other URL be available for the new name?
No URL required
What is your industry?
Food and Beverage
Describe your audience
Second generation North American immigrants of South Asian ancestry, seeking familiar ingredients to make the dishes of their heritage, but prefer to shop in mainstream, modern grocery stores rather than South Asian ethnic markets.
What 3 things do you want your product name to communicate to your audience?
Brand is for immigrants looking to find familiar products from home, not for the general public looking to discover something new. Brand is welcoming, contemporary and simplifying. It's a more progressive, modern take on traditional food staples from home.
List the names of your top three competitor products
Competitors include the brands from the consumer's home country sold in ethnic South Asian markets.
What character, tenor or spirit do you wish to convey?
Familiar, welcoming, fresh, unpretentious.
Are there any words or phrases you like or hate?
Avoid stereotypes, or anything with geopolitical implications.
English is preferred, but easy to pronounce words in Hindi, Urdu, Sanskrit might work.
Do you want to include additional info?
Short memorable names and names that can conjure up an image, something that could lead to a design a plus. See our similar brief for East Asian brand, running now too!
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