Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Business Info
Business Name
EAST ASIAN GROCERY BRAND
What do you do?
Market good quality basic food ingredients from across East Asia and sell them at a value in national North American grocery stores. This includes noodles, rice, oil, dried beans and mushrooms, etc
Do you require that a .COM or other URL be available for the new name?
No URL is required.
Target Audience
What is your industry?
Food and Beverage
Describe your audience
Second-generation North American immigrants of East Asian ancestry (China, Philippines, Korea, Japan, etc) who seek familiar ingredients to make the dishes of their heritage, but prefer to shop in mainstream, modern grocery stores rather than ethnic markets.
What 3 things do you want your product name to communicate to your audience?
Brand is for immigrants looking to find familiar products from home, not for the general public to discover something new. Brand covers East Asian food staples - wide assortment, good quality and a fair value. Brand is progressive, contemporary - it's a modern way to celebrate traditions of ones home country.
List the names of your top three competitor products
Competitors are mainly the brands from home countries sold in East Asian ethnic markets, rather than nationally distributed brands.
Style
What character, tenor or spirit do you wish to convey?
Familiar, welcoming, fresh, straightforward.
Are there any words or phrases you like or hate?
No stereotypes - like dragons and pandas - or anything tied to one single country (eg, Mt Fuji.)
Do you want to include additional info?
Would be helpful if the name brought to mind imagery that could be used in design, but that is not a must.
Suggestive names are better than purely descriptive ones.
Materials
Contract
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