What does your company do?
Our company helps doctors get paid better and faster. We find creative ways to increase the amount of money that doctors, practice groups and health care facilities are paid for providing health care services, whether through finding better reimbursement rates, introducing them to new sources of revenue, assisting in management solutions, or creating strategic alliances with other partners in the health care industry.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
We are ancillary to the health care industry.
Describe your customers
The cost of operations for doctors, especially the cost of getting paid for the services they provide, continues to increase, while their actual revenues continue to decline. Our target customers are doctors, practice group administrators, medical office managers and doctors who are looking for creative ways to counter this trend.
What 3 things do you want your company name to communicate to your customers?
1. That we know what we're doing, and that we will do it in a discrete and confidential manner.
2. That we are a partner, not a consultant. Helping them be successful is our number one concern, because if they're successful, we're successful. We are looking for a long term relationship. We're not going to come in for a week, teach them how to tell time, and then take their watch as payment. In fact, most of what we do is compensated on a contingency basis, whereby we get paid a percentage of what they are paid.
3. That we will not put their reputation or their license at risk.
List the names of your top three competitors
We kind of do a hodgepodge of things, so I don't see us as having a competitor that does exactly what we do. There are plenty of medical practice consultants, but that's not us. We want to be a trusted confidant. An interviewer once asked Elvis, "Who do you sing like?" And, with humility, Elvis replied, "Nobody sings like me, sir." That's how I want to be viewed, only I think gold lame suits could be a turn off with doctors.
Style and Concept
What character, tenor, or spirit do you wish to convey?
Doctors are very risk adverse (except when it comes to making dumb investments) and can be very arrogant, distrustful and set in their ways. We want to convey the impression of being a trusted friend that you have a cup of coffee with, who just happens to be able to help you make more money. We also want to convey that we're loyal and that we've got their back, which goes hand in hand with the trusted friend persona. However, we don't want them to think that we take ourselves to seriously, but we must avoid being flippant, silly or class clowny. We also want to convey that we are innovators and are creative in the way we approach their problems.
Are there any words or phrases you especially like or hate?
I hate "classy, " but I doubt you'd use that. I would like to avoid "consulting" or "consultants." It does not need to have specific references to the health care field, but that does not have to be avoided. I don't want to seem like another parasitical consultant to the health care industry. I abhor words and phrases that lawyers might use or that smack of puffery. One of our original thoughts for a name was Patient Management Services, but PMS is probably not a good name for anyone in any industry. I don't want it to be too overblown or absurdly serious.
Do you have other info you want to share?
After we have the name, step 2 will be to design the logo, so please take that into consideration when coming up with names. Also, I would like the name to be simple and memorable. I don't know if that is done through alliteration or rhyme or being a tad unusual. If you have any questions or want to pick my brain some more, please feel free to call me at (214) 534-9325.
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