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LET ME TELL YOU ABOUT US:

This is a brand new entity that will soon be providing Extended Service Plans at retail locations and online. These plans are designed to protect higher-ticket items (think high-end audio components, washers, dryers, refrigerators, etc). The difference with this service is that you can purchase this protection even after your current manufacturer's warranty has expired.

Please read the creative brief thoroughly for details.

HERE IS WHAT WE NEED:

Please provide at least 3 options for a name (and a tagline for each). The name of the product should convey reliability, confidence, strength, and yet still seem approachable. Currently, the name in place is "AssureMe" and that's not what we're looking for.

Please read the creative brief thoroughly for details.

OUR TARGET AUDIENCE IS:

Demographics skew somewhat older HHs with $50MM+ HH income in major

urban/suburban markets. Seniors have a higher likelihood to purchase.

Please read the creative brief thoroughly for details.

WE LIKE THESE EXAMPLES:

We haven't seen any that we like, but we know we do not like "AssureMe" which is the current placeholder. Competitors include SquareTrade, Green Umbrella and XWarranties. There's something we like about Green Umbrella, but SquareTrade and XWarranties are NOT what we are looking for.

Please read the creative brief thoroughly for details.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

As much as a name/tagline can, it needs to embody:

1. Peace of mind. Consumers who truly value their purchases as investments

and need them to keep on working for a long time.

2. Value for money. Pro-insurance consumers who view financial protection

as a way of extending the life of their purchases and therefore greater bang

for their buck.

3. Service and Convenience. Those consumers who cant do without the

products and need to protect continued utility.

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