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Business Info
What does your company do?
Consulting, software and hardware for Business Intelligence (BI) and Analytics for companies and government institutions.
For description of BI, see
http://en.wikipedia.org/wiki/Business_in...
Our aim is to help companies run better - cheaper and/or more efficiently - thereby ultimately helping the consumers. We plan to also focus on helping govenment institutions improve thier services thru BI.
Do you require that a .COM or other URL be available for the new name?
.COM would be best, other types of URLs would be considered.
Target Audience
What is your industry?
Information Technology
Describe your customers
Companies in different industries wanting to improve their view on thier business, decision-making, and future planning.
Industries: Government, Healthcare, Hospitality & Gaming, Insurance, Manufacturing, Pharmaceuticals, Retail, Transportation & Logistics
Users types:
Executives overall business health
Business Decision Makers different functional areas e.g finance, HR, manufacturing etc.
Information Workers, Line Workers, Analysts
What 3 things do you want your company name to communicate to your customers?
A. Improve efficiency/margins: (1) bring clarity to your business (2) Improve decision making (3) Plan ahead
B. Flexibility: will work with you
C. Valuable: will add tangible value to help you meet your goals
List the names of your top three competitors
BusinessMinds
Cognizant
DataFactz
InfoCepts
Visioneer
Resourcery
RapidDecision
Style and Concept
What character, tenor, or spirit do you wish to convey?
Helps bring clarity
Uncomplicated wisdom
Reliable
Are there any words or phrases you especially like or hate?
Like:
Data to decisions
Data is the New Oil http://ana.blogs.com/maestros/2006/11/da...
Decision enablement
Propel
Do you have other info you want to share?
We like the reference material at http://www.igorinternational.com/ (especially the Naming Guides).
Materials
Contract
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