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Business Info

What does your company do?

Our company is a microfinance institution - we provide small loans for low income people in under served markets. The aim of the loan is to help them grow their business, become sustainable, and contribute to the wider economy.

We operate in multiple countries (English and Spanish) and so the name should be able to work in both. Example X Finance / X Financiera.

The name should be simple that conveys growth, hope, opportunity.

Example of successful brands in the region:

Flow - cable TV company
LIME - phone company
Digicel - Phone company

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Financial Services

Describe your customers

Our customers are under-banked, i.e. they do not benefit from traditional banking services. Mid- to low income groups. Both English and Spanish speaking clients.

What 3 things do you want your company name to communicate to your customers?

- Opportunity
- Accessibility
- Innovative

List the names of your top three competitors

Banco Popular
Banco Leon
Access Financial
Fastcash
Quickcash

Style and Concept

What character, tenor, or spirit do you wish to convey?

Short, name should reflect directly or indirectly the meaning. .

Are there specific words or phrases you do not like?

I don't want this to be a cheezy name. avoid "quick cash" or cash.

Are there specific words or phrases you like?

Preferbally the first word should be the brand. I.e. we shouldn't need X Finance it should be 1 strong word that can work.

Do you have other info you want to share?

The main word should have an english and foreign meaning, preferably Spanish

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