Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
Our company is a microfinance institution - we provide small loans for low income people in under served markets. The aim of the loan is to help them grow their business, become sustainable, and contribute to the wider economy.
We operate in multiple countries (English and Spanish) and so the name should be able to work in both. Example X Finance / X Financiera.
The name should be simple that conveys growth, hope, opportunity.
Example of successful brands in the region:
Flow - cable TV company
LIME - phone company
Digicel - Phone company
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Describe your customers
Our customers are under-banked, i.e. they do not benefit from traditional banking services. Mid- to low income groups. Both English and Spanish speaking clients.
What 3 things do you want your company name to communicate to your customers?
List the names of your top three competitors
Style and Concept
What character, tenor, or spirit do you wish to convey?
Short, name should reflect directly or indirectly the meaning. .
Are there specific words or phrases you do not like?
I don't want this to be a cheezy name. avoid "quick cash" or cash.
Are there specific words or phrases you like?
Preferbally the first word should be the brand. I.e. we shouldn't need X Finance it should be 1 strong word that can work.
Do you have other info you want to share?
The main word should have an english and foreign meaning, preferably Spanish
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