Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What do you do?
We are one of the leading distributors of alcohol beverages in an African country
Do you require that a .COM or other URL be available for the new name?
possibly but not compulsory
What is your industry?
Food and Beverage
Describe your audience
This new whisky is an entry level whisky, hence will be sitting amongst the most affordable brands of the market. the audience is low to middle class. whisky is usually a once a week to a once a month drink. the audience will rarely drink solo but will share.
What 3 things do you want your product name to communicate to your audience?
quality - in a blind tasting, the test product came out leading in terms of taste, odor and color
scottish heritage- it is a scotch whisky following the legislations.
simplicity- the audience has a basic level of understand, the name has to be easy to pronounce for a non-native english speaker
List the names of your top three competitor products
Wright & Greigs,
What character, tenor or spirit do you wish to convey?
serious, quality, trustworthy
Are there any words or phrases you like?
possibility hunting. or lord, or Prince. Name has to be someone grandiose as it makes the whisky consumer feel good even if he is drinking an affordable whisky
Are there specific words or phrases you don't like?
baron, long bow were names rejected, nothing with the world 'old'
Do you want to include additional info?
It is very important to check if the name proposed is not already being used.
No Files Added