What do you do?
We are one of the leading distributors of alcohol beverages in an African country
Do you require that a .COM or other URL be available for the new name?
possibly but not compulsory
What is your industry?
Food and Beverage
Describe your audience
This new whisky is an entry level whisky, hence will be sitting amongst the most affordable brands of the market. the audience is low to middle class. whisky is usually a once a week to a once a month drink. the audience will rarely drink solo but will share.
What 3 things do you want your product name to communicate to your audience?
quality - in a blind tasting, the test product came out leading in terms of taste, odor and color
scottish heritage- it is a scotch whisky following the legislations.
simplicity- the audience has a basic level of understand, the name has to be easy to pronounce for a non-native english speaker
List the names of your top three competitor products
Wright & Greigs,
What character, tenor or spirit do you wish to convey?
serious, quality, trustworthy
Are there any words or phrases you like?
possibility hunting. or lord, or Prince. Name has to be someone grandiose as it makes the whisky consumer feel good even if he is drinking an affordable whisky
Are there specific words or phrases you don't like?
baron, long bow were names rejected, nothing with the world 'old'
Do you want to include additional info?
It is very important to check if the name proposed is not already being used.
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