Name A Treatment Therapy For A Cutting Edge Medical Device For Pain Management

Health Care & Biotech

Our organization represents a cutting edge Extra Corpeal ShockWave Therapy (ESWT) called SoftWave Therapy which is the best in it's class and very prestigous. Our company sells SoftWave devices to phycians and assist them with marketing. Although we sell to physicians, our target audience for the purpose of this name is for consumers (patients) who are in pain as this is a pain management therapy that helps to reduce inflammation, eliminate pain, and restore mobility. This therapy is an effective alternative to surgery and opioids which utilizes a patented acoustic wave technology. We need a name for this therapy that is appealing to individuals who are in pain and looking to find relief.

thesoftwavesolution.com

Our audience unfortunately is fairly broad - it includes anyone who is experiencing any type of musculoskeletal pain or discomfort. This could be joint pain, torn muscles, plantar fasciitis, lower back pain, muscle strains, etc. In general, individuals who are active as well as the aging demographic are common potential patients (audiences) therefore, it is important that the name doesn't cater to one specific demographic but is inclusive.

Do not use the word "Wave" - this is extremely saturated in the marketplace and we want to stay away from it. Additionally, do not use the word "Stem" - this word is flagged by google which makes advertising very difficult. Overall, this name should be very professional.

We are the upper echelon of extra corpeal shock wave technology, therefore we want a tone of preeminence and authority with a very professional and elegant feel that makes physicians and patients feel as though they are recieving the premium brand of therapy similar to the feeling many people associate to owning an Apple product. Keep in mind, patients will pay on average between $1,200-$1,500 for a series of 3 treatments so therefore, the name cannot be gimmicky or silly.

Professionalism
New (Breakthrough/Revolutionary)
Modern/Elegant

This is not the name of a company. This is a name for a type of pain management therapy. I highly reccommend you visit our website under the pain management section. As you may see, we also focus on men's and women's sexual health and will need names for those two therapies as well but this will be a trial run to start. You may also visit trtllc.com to learn more about the technology and machine itself. I've attached a picture of the device as well as a list of names which we have come up with so far but none that we love quite yet. You'll also find in the document elements of words that you're welcome to use as they have reference to the technology. We prefer names which are 3-4 syllables and somewhere around 9 characters. We've found that names ending in a vowel tend to sound the best and that have a repeating sound. The two primary goals are that the name appeals to the demographic (patients) and secondly, that the name flows well and sounds good. A couple of words that we've liked to play around with are "Regen" , "Ortho", and "Exo" but you don't have focus soley on those. We also are open to words that have meanings in latin or greek roots such as "Neo" - New , "Vita" - Latin for Life, etc. Remember, the name will end with the word "Therapy" so it is best that the two words sound good together (ex. Exocell Therapy). The name can either have elements of a recognizable word or abstract. Here is a video of a treatment so you can see understand it better https://www.facebook.com/matthew.diduro/videos/10219373801962406/?t=17

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