Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Have questions about custom Company / Product Name?
Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Updates
Business Info
What does your company do?
We're a green products start-up looking for an exciting & catchy name. The main product focus is sustainable accessory type products for infants. The target demographic is middle-class moms and mom to be's. Our products are manufactured with 100% USA originated materials, and are BPA free. Products examples include spoons, bowls, bottles, teethers, etc.
Do you require that a .COM or other URL be available for the new name?
We require the matching .com be available for the new name.
Target Audience
What is your industry?
Infant products
Describe your customers
Middle-class new moms and soon to be moms.
What 3 things do you want your company name to communicate to your customers?
We believe in sustainability.
Our products are free from harmful additives/chemicals such as BPA.
We care about our children.
List the names of your top three competitors
http://www.newbornfree.com/
http://www.handi-craft.com/
http://www.avent.com/
Style and Concept
What character, tenor, or spirit do you wish to convey?
Green, organic, caring. But not total hippy.
Are there any words or phrases you especially like or hate?
Like: sustainable, organic, green, eco, planet friendly
Do you have other info you want to share?
If there was some way to capture the following message:
The life-span of the products we buy for our infants should be as transient as their utility. Why put a product in a landfill to breakdown over eons when, from the outset, it has a useful lifespan of a few months?
Materials
Contract
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