• Award$550
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  • Creatives102

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Business Info

BUSINESS NAME

Beverage manufacturer

WHAT DO YOU DO?

We create new products that follow trend cycles

Target Audience

WHAT IS YOUR INDUSTRY?

New age beverages

DESCRIBE YOUR AUDIENCE

Primary: Men and Women 18-24
Secondary: All Adults

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

Create a name that will appeal to consumers looking for an extra boost in energy in a portable form. The name should appeal to a broad set of consumers ranging 18-24 not too edgy, but staying trendy and competitive.

This brand will possibly be extended into different segments like energy bars, snacks etc. with their own product descriptor.

Style and Concept

WHAT STYLES DO YOU LIKE?

Project Brief:
Name a new Energy Shot

Some of the Competition:
Red Bull Energy Shot
Rockstar Energy Shot
Monster Hitman Energy Shooter
5-hour Energy
JOLT Endurance Shot
NOS Power Shot
HEADSHOT mega energy shot
XTRA energy shot
Hunters Extreme Energy

Make it short, make it catchy.
What can you come up with that fits the following position?

People are busier than ever; between jobs, school and social life, everyone needs extra help to get through the day. Product/Brand Name gives you all the energy you need.

Energy shots are concentrated energy-boosting drinks containing caffeine and B Vitamins. They are different from Energy Drinks in that they provide an energy boost without the crash associated with energy drinks. This is because they include little or no sugar.

Energy shots have a more functional positioning than energy drinks, with higher usage among older demographics, in comparison with the users of energy drinks.

Take the time to run your name through a quick Google search for hits on the name in similar categories, if you find one, DONT submit the name.

WHAT COLORS DO YOU LIKE OR HATE?

NA

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

Make sure you read the brief thoroughly. All the information you need is there. PLEASE follow the instruction re: checking names against Google entries.

Materials

Contract
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