What does your company do?
My company develops plans for catastrophic events by creating plan documents and tools for emergency managers. We are developing an App for Ipad to help emergency managers navigate all the documents and tools so that they find what they need very quickly. I want to give a NAME to that App. I am asking the creatives to create the NAME for the APP. We do NOT have a LOGO or APP ICON design at this time.
Do you require that a .COM or other URL be available for the new name?
I do not need a .com or URL
What is your industry?
Government and Municipal
Describe your customers
My audience is primarily emergency managers. They are the people that work in an Emergency Operations Center and their primary task is to coordinate the agencies that respond to a catastrophic event. Emergency managers coordinate information to everyone so we all see the same common operation picture, we coordinate the right stuff that needs to get to the right place at the right time, and we manage the consequences of an event including the ones no one has thought of prior to the incident.
What 3 things do you want your company name to communicate to your customers?
I want to communicate that at in the event of a disater any emergencyemergency manager can find the right plan or the right emergency management tool they need just by clicking on our APP icon.
List the names of your top three competitors
Dont have any
Style and Concept
What character, tenor, or spirit do you wish to convey?
quick, effective, no nonsese, immdiate, intuitive and EASY
Are there any words or phrases you especially like or hate?
corny cheezy terms . This is a serious issue and I need to convey gravity
Do you have other info you want to share?
Think of the APP as a tool for emergency managers so "in case of emergency BREAK GLASS" . We want a NAME that reflects that immidiacy and usefulness.
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