About Your Company
We offer daily personal training and nutrition coaching via phone, text message, and our app. We help people reach their fitness and health goals - from losing weight to preparing for a marathon to getting back in shape after surgery. We take a holistic, integrated approach, uniting exercise, nutrition, sleep, stress management, and general wellness coaching.
Every client gets one expert, certified trainer who builds a strong supportive relationship with the client. The trainer builds custom daily workouts and meal plans for the client and shares them via our app. The trainer provides highly personalized, high touch support and accountability because he or she checks in every day. Our clients see tremendous results because their trainers simply do not let them fail.
We also serve as the hub for the client's entire fitness and wellness life: Consolidating exercise, nutrition, sleep and wellness data in one place like a Mint.com for fitness. From this data we share insights with trainer and client alike (e.g. "you're not getting enough calories as you train for the marathon") that improves their outcomes. Lastly we also provide a platform for clients to compete, collaborate, and engage with each other: friends, teammates, and others with similar goals.
Our target clients are middle to high income 25-50 year old men and women in the US & Canada who care about staying in shape but cannot seem to get in a good routine alone. They cannot afford the high cost of in-person training and need daily high touch support to build healthy new habits.
Our target clients are middle to high income 25-50 year old men and women in the US & Canada who care about staying in shape but cannot seem to get in a good routine alone. They cannot afford the high cost of in-person training and need daily high touch support to build healthy new habits. They may sometimes be intimidated by fitness or not know what the next step should be.
Future is similar but more targeted at athletes and very high income individuals than we are (we want to be sleek, sexy, yet affordable).
They are different in that they are narrowly focused on nutrition and are not human coaches like us, but they target similar clients who want to lose weight
Peloton is quite different from us but has a nice brand that could be similar to something we want to emulate
Creative should NOT use
We need a unique name
We are fun, outcome-oriented, practical, friendly, cheerful, and helpful
Top 3 Things
Excitement ("OMG a budget human trainer!"); Non-intimidating; Confidence (“This sounds reputable”)
We are looking for a name that is UNIQUE, extremely memorable, nods to fitness, and captures the consistent exciting results we drive.
Slight preference for a name starting with K so we can use our current logo but open to all names.