Food & Beverage
About Your Company
We are a starting a small batch, specialty coffee company. Our target audience is a middle to upper income person between 25-39 years old who buys fresh whole beans and brews drip coffee at home. We are focused on corporate responsibility, care for earth preservation, fair trade, and giving back to the community. We are looking for a name, something timeless that will also translate well as the company grows in the market as well as retail locations. As a logo will be the next step, a name that will fit with clean aesthetics, retro modern design, soft pastel type colors would be a bonus. Kind of boho chic in a sense. We are planning to sell the product online in addition to beating the streets and selling to local shops, businesses, offices, hotels, etc.
We’re leaning more towards a female audience, between 25-39 years old, lives in the United States, middle to upper class, college educated, works in a professional environment, and values global sustainability and corporate responsibility.
Creative should NOT use
Fresh, but not trendy. Chic, but not hipster
Great tasting, consistent, fresh, traditional coffee, not a whole lot of frills, modern, catchy
Top 3 Things
Professionalism, simplicity, modernity
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