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Business Info

What does your company do?

We sell reagents and supplies to garage biologists and biohackers, both amateur and professional. We also develop and resell innovative DIY hardware and lab equipment, such as PCR machines, robotic microscopes, and other crazy and fun high-tech "toys" (think makerbots or computers from the 1980s).

Do you require that a .COM or other URL be available for the new name?

Probably, although truly awesome other TLD names will be considered (for instance, qb.io).

Target Audience

What is your industry?

low-cost biotechnology

Describe your customers

garage biologists: engineers, programmers, educators/professors, k-12 & undergrad students, professional scientists (esp. PhDs).

Anyone who buys MAKE magazine or goes to Maker Faire.

What 3 things do you want your company name to communicate to your customers?

- disruptive technology
- alternative; do-it-yourself
- hip / edgy
- science

think about the word "garagista"

List the names of your top three competitors

Carolina Biological Supply (carolina.com)
OTYP (gen.otyp.es)
Pearl Biotech (pearlbiotech.com)
OpenPCR (OpenPCR.com)
Ginkgo Bioworks (ginkgobioworks.com)

Style and Concept

What character, tenor, or spirit do you wish to convey?

Ideally, well find a name that is hip and slightly edgy, something that conveys a little bit of street cred, but not enough to freak professionals out.

Mash-up the Shepard Fairey OBEY brand (hip) + McGuyver (DIYish) + Dr. Horribles Sing Along Blog (sciency fun) + Astronauts (awesome) + DIYBIO and thats approaching of the brand identity we want.

Are there any words or phrases you especially like or hate?

if possible, avoid these cliche prefixes / suffixes many biotech companies use: "bio, biotech, -ase, DNA, zyme"

Do you have other info you want to share?

We need a name that is both appealing to the amateur community and professional scientists. A name like cheapo-bio.com or amateurbio.com might turn professional scientists off - but we want to sell to them too.

I've also asked for help on the WordLab community forums. Check there for more info: http://www.wordlab.com/groups/company-na...



More Details:
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For context, google diybio.

Well have two sorts of products:

1. Existing hardware & reagents that we sell in smaller quantities or at lower prices than traditional lab supply companies. These products can all be purchased somewhere else, but often at much greater hassle or expense for instance, an amateur might have to form a business to convince certain traditional supply companies to sell to them (cough, invitrogen, bio-rad, etc)

2. New hardware tools and kits that garage biologists are inventing on their own, often because the existing solutions are way too expensive, closed-source, boring, etc.

Its the second category of products that Im really excited about. Some of the amateur inventions well sell will be so good that professional scientists will actually want to buy them.

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