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Business Info

What does your company do?

Im an aspiring writer who has completed my first novel, and will soon be seeking representation on the road to publication! Im hoping to establish a web presence and a buzz for myself as a person, as a writer, and as well for my upcoming novel. Im looking for the perfect name for my new blog!

My blog will share sneak peeks pertaining to my novel, but for the most part it will be a lifestyle blog that focuses on the fun and perils of post-graduate, twenty-something life. Under the umbrella of a lifestyle blog I will share posts about beauty, fashion, health and lifestyle, as well as editorial-like pieces that give me more of a chance to showcase my writing, and will focus more on my thoughts about life as a twenty-something, social commentary, current events, and some politics here and there.

I will also be maintaining an active social media presence on Instagram, Twitter, Facebook, and Snapchat. Im not just looking for a domain name for my blog, Im looking for a name that adequately expresses my brand as a creative, smart, and youthful aspiring writer.

I envision my blog to be bright, modern, and clean, with bursts of color and brightness in both the logo and in my photography. But, I am stuck without a name. Im hoping for something simple and searchable that adequately describes my brand and doesnt make for a miles-long domain name getting typed into that address bar!

Since Im going to be a lifestyle blogger, its very important that my blog name doesnt box the blog into being just a beauty, writing, or fashion blog.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?


Describe your customers

My customers, or readers in this case, will be largely young women ages 20-30, the age group generally referred to as comprising the new adult literary genre.

The hope is that my blog readers will later become book buyers. They are (most likely) thoughtful and smart, probably watch a lot of reruns of New Girl on Netflix, and enjoy things witty, pretty, and smart.

What 3 things do you want your company name to communicate to your customers?

1. A sense of freshness, brightness, and clarity. My readers will be accustomed to being marketed to in this way.
2. The type of blog it is (a lifestyle blog).
3. Who should read it! (i.e. the customer described above)

List the names of your top three competitors

Other bloggers my age doing this type of thing well are
1. Zoe Sugg, a blogger first, and now a published fiction author. She blogs over at www.zoella.co.uk
2. Lauren Pederson, a beauty blogger and designer. Find her at www.thelaurenelizabeth.com
3. Kelly Williams Brown, author of bestselling novel Adulting. www.kellywilliamsbrown.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Like I've said elsewhere, I want my blog to feel bright, uplifting, witty, and honest. I want it to convey the spirit of so many twenty-something women out there who may not have it all together, but who are smart, creative, ambitious, fun, and beautiful in their own right.

Are there specific words or phrases you do not like?

Many other creative entrepreneurs my age have adopted a firstname-middlename name for their brand. Im not a fan of that, since its so overused. Im not opposed to having my first name (Sarah) be part of the name.

Ive also seen too many blog names that follow a format using a pretty adjective coupled with a pretty noun, that doesnt make a lot of sense. Ive run across many blog names like, The Blissful Nest, The Darling Peach, The Kitschy Kitchen, etc. Not a fan of this trend either!

I also dont like anything too long. For awhile I was we were going to go with Twenty Something, Doing Something, but I thought it was too lengthy for a URL, social media handle, and just in general.

Are there specific words or phrases you like?

I like names that tell a story, which is why Im not opposed to Sarah or She appearing in the name. Some blog names that I love are, A Beautiful Mess, Barefoot in the Kitchen, She Reads Truth, Hello Giggles, Chef-in-Training, Style Me Pretty, Apartment Therapy, and Thats What She Read.

Do you have other info you want to share?

In many ways I am the product in question, so let me tell you a few things about myself! Im Sarah, Im 25, and wrote my first novel when I was 23. Its part of a planned trilogy, at least, and I have a memoir and two other fiction novels in the works.

Im a big dreamer, and I hope to inspire others to do the same, and to make a difference in their corner of the world. Like many other twenty-something, post-graduate women, Im just trying to figure out how to pay my bills, fix my hair, and change the world. You know, all at the same time.

My book, incidentally, is also about millennials caught up in the newness of post-graduate life!



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