• Award$200
  • Entries108
  • Creatives26



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Business Info

What does your company do?

Our company offers numerous services including home loans (including VA and USDA), insurance, and realty partnerships.

Do you require that a .COM or other URL be available for the new name?

Preferable to have that as an option, but we are willing to adjust for the right name.

Target Audience

What is your industry?

Home Loans, Insurance, Realty

Describe your customers

Our customers are typically home buyers looking to find a reputable company in which to secure a home loan. Many customers are military veterans looking to use their unique benefit package afforded them for their service.

What 3 things do you want your company name to communicate to your customers?

First, that we are an experienced and trusted company. Second, we are always working to enhance the lives of our customers. Finally, although we specialize in the service of our nation's veterans, we can offer much more.

List the names of your top three competitors

Quicken Loans

Style and Concept

What character, tenor, or spirit do you wish to convey?

Professional, forward-thinking, trustworthy, experienced, approachable, national.

Are there any words or phrases you especially like or hate?

We appreciate the attempts to link us to military terms and terminology, but we've been down that road. We're not trying to be cute or clever with our name. We're looking to come off as strong and reputable. However, we don't want to appear rigid and faceless.

Do you have other info you want to share?

We are looking for creativity and interesting -- but remember this is a nationwide company specializing in mortgages and insurance, so we don't want customers to think we're unprofessional and unqualified.



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