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Business Info

What does your company do?

We teach moms how to turn their business ideas into successful businesses. We create self-paced, interactive, slide tutorials that foucs on different aspects of starting/running a business from home.
Each tutorial/module introduces a new topic, sets out learning objectives/goals and offers practical/real solutions and tools to meet the learning objectives of that module. Each module is less than 30 minutes, easily digestible, well-organized.

Do you require that a .COM or other URL be available for the new name?

yes, i will require a url for the new name. i would prefer .com but would also consider .net - not excited about .biz or .co but might consider if name is exceptional

Target Audience

What is your industry?

We are a subscription website, our product is business information.

Describe your customers

Our audience is stay at home moms who want to start/improve/run a business from home.
Age group approx 30-45, have been out of the corporate world for a time, maybe not as technically savvy as they were BK (before kids), need to get good information but don't have time to research all the aspects they need to know about. also need learn on their own time/schedule whether that be at the kitchen table during nap time or late at night after everyone is tucked into bed.
College educated, professional women who have chosen to be SAHM (stay at home moms)
Moms who need to make extra money from home.
Moms who have great idea but don't know how to turn it into an actual business.
We are not offering advice, as many SAHM entrepreneur blogs/websites do, about balancing work/family - these are step-by-step guides that allow moms to achieve real goals/success

What 3 things do you want your company name to communicate to your customers?

by subscribing to our site, moms can access (24/7) all the information they need to move their great idea into a real business. we've done the research, taken the time, reviewed the solutions and condensed it all into self-paced learning tutorials that will put them way ahead of the game.
We give them the tools to get a business up and keep it running so that they can focus of the creative/their product or service.
They are busy with growing families - we make it easy to fit this info into their day
Lots of moms have great ideas - we want the moms that are serious about taking their ideas to the next level, and the level after that. moms who want the info to make them successful businesses

List the names of your top three competitors

National Association of Entrepreneur Moms
http://www.naoem.com/members/naoem
this group focuses on 'balancing', 'empowering' - not a lot of practical solutions offered. some business tools here but vague and not detailed or well organized.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Smart, Savvy, in-the-know

Are there any words or phrases you especially like or hate?

hate 'mommy'

Do you have other info you want to share?

Once the name is determined, i will be designing the site in wordpress.

Materials

Contract
Files

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