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Business Info

What does your company do?

We are a restaurant and Bar located one block off the town square in Jackson Hole, Wyoming. We will serve a healthier style of Mexican and Southwest food. Hand made GMO free corn tortillas, tacos, ceviche, specialty cocktails from fresh juices. We will be open form lunch and dinner. We will have vegan and vegetarian options. We will have a large out door seating area in the summer months. We hope to be a local's spot as well as a destination for Tourist. Locals are most important to us. He plan to have a happy hour and late night menu.

Do you require that a .COM or other URL be available for the new name?

Yes, in some form, meaning it could be "thename"JH.com

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Local Jackson, Wyoming residents and tourists. We would like to attract people in their late 20's to 50's.
Local people in Jackson, Wyoming tend to be people with a passion for the outdoors and life. Summer Tourist are here to fish, mountain bike, hike, see Yellowstone. Winter Tourists are here to ski.

What 3 things do you want your company name to communicate to your customers?

We care about quality, health, & integrity, but at the same time we will be the place where the wheels fall off on a regular basis.
We hope the name can be clever.

List the names of your top three competitors

The Local
Trio Bistro
Picas - Taqueria

Style and Concept

What character, tenor, or spirit do you wish to convey?

We've been here forever, and we are going to be here forever.

We are replacing a restaurant that was there for 30 years.

Everyone is welcome.

Are there specific words or phrases you do not like?

Tex Mex, Sand, Fuego, mariachi, kids :), tres, 3, bistro (Too many Bistro's in JH)

Are there specific words or phrases you like?

Hatch Chili's, Mezcal,

Do you have other info you want to share?

There are 3 partners in the restaurant, 2 men and 1 woman. We have all worked together for years in a local restaurant in Jackson Hole.

The restaurant will have 65 seats inside and 60 seats on the deck. The dcor is old Mexico with a nod to Wyoming.
We hope our restaurant to be a hybrid of the Vegan Mexican restaurant in LA, Gracias Madre and the Modern Mexican Restaurants of Rick Bayless.
Thank you in advance for your help! We look forward to your feedback.

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