• Award$200
  • Entries120
  • Creatives32

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Business Info

Business Name

Minda Inc

What do you do?

Minda is one of the largest non-government disability support organisations in Australia, supporting more than 1,700 people with disability, providing services including disability services, allied health, aged care, retirement living, training and education, employment services and social enterprises.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Health Care and Biotech

Describe your audience

People with a disability or carer's of people with a disability. Spans from 16 - 65+, non-specific on gender and socio-economic status. Located in Australia.

What 3 things do you want your product name to communicate to your audience?

Trust
Personal care
Ability to help

List the names of your top three competitor products

UberCare in Australia - not many other products in the market at this time.

Style

What character, tenor or spirit do you wish to convey?

A degree of seriousness, however being very personal and friendly. Convey a high degree of care.

Are there any words or phrases you like?

Would be good for the name to work with the company name Minda but mandatory.

Are there specific words or phrases you don't like?

Like the word 'care' however already used by competing app UberCare so can't use it.

Do you want to include additional info?

The app will help people plan and obtain services through the National Disability Insurance Scheme, more info at: https://www.ndis.gov.au/

Materials

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