• Award$200
  • Entries170
  • Creatives49



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Business Info

What does your company do?

We are a midwest-based, startup, for-profit, commercial real estate brokerage, management, and consultant company. We buy, sell, and manage property for both clients and our own portfolio.

Do you require that a .COM or other URL be available for the new name?

.com preferred

Target Audience

What is your industry?

Real Estate, Commercial Real Estate, Commercial Real Estate Sales and Managment

Describe your customers

Any Buyers & Sellers of commercial, industrial, multi-family, raw land, or other types of investment property large or small.

Tenants looking to lease above types of property

Landlords looking to lease out above types of property

Any owner of above type of property looking for operation or asset management of their property

Midwestern location between Milwaukee and Chicago

all ages male and female

all income levels but especially affluent and those with disposable income and above median income for area

business types, executives, entrepreneurs, executives, bankers, brokers, realtors, institutions, investors, insurance/pensions, high-net worth individuals, sophisticated, developers, speculators, mostly male, some female, married couples,

What 3 things do you want your company name to communicate to your customers?

poise and stabilizing

List the names of your top three competitors

Inland Companies
CECO LLC (Creative Equities Company)
MIRC (Milwaukee Investment Realty Company)
CBRE (CB Richard Ellis)
Midwest Interstate Realty Company
Terra Nova Real Estate
Century21 Colleen Realty
Coldwell Banker RE1
Bear Property
Image Realty
ReMax Realty
First Weber Real Estate

Style and Concept

What character, tenor, or spirit do you wish to convey?

I would like to retain the "brick and mortar" roots of my industry/business but also attempt to pull that concept into our modern day and age.

My industry is full of long time professionals who have been around for 30+ years and is traditionally fairly conservative. I am the exact opposite in age and tenure in the business. I would like for the name to convey experience, trust, and conservative as the core principals yet at the same time tell people we are with the times, aggressive, adaptive, and a face to do business with for not only the past but coming generations.

Are there any words or phrases you especially like or hate?

my last name is Halverson, I would like to see some, not all, concepts incorporating that. Also, first initial B.

my potential partner's last name is Deininger, I would like to see some, not all concepts incorporating that. Also first initial C.

I am on the western shore of lake Michigan. I would like to see some, not all, concepts including a Midwestern locational reference of some sort.

Future scalable words I would like to potentially incorporate:

It would be nice to get the point across without out the actual use of "Real Estate Company". I can in corporate that below the name/logo for example
commercial real estate brokerage, managment, consulting

Do you have other info you want to share?

think and search names from hedge fund industry, private equity industry, REIT industry, commercial real estate brokerage.

Ideally the name would be scalable or somewhat scalable when I am ready to expand the business/brand

For example the starting name would be
XYZ real estate company

And I could create future related business names with..
XYZ Real estate investment Fund I
XYZ Real estate investment Fund II
XYZ Real estate investment Fund III
XYZ Real Estate opportunity Fund IV
XYZ Real Estate Capital Group
XYZ Real Estate Trust
XYZ Real Estate Management
XYZ Real Estate Asset Management
XYZ Real Estate Consultants.


Real Estate is get rich slow, not get rich quick like dot.com era. I want my name/logo to stand the test of time and remain relevant after many years.

I think a lot of business names in my industry are very unoriginal, yet they do tell people exactly what their business does for the most part. How about something that gets the point across simply yet still has a sense of creativity and originality



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