• Award$250
  • Entries227
  • Creatives75

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Creative Brief

Who are you?

I am a marketing generalist. I work with large companies (as many as 1000 employees) and serve as a change agent. Some companies already have a VP of marketing/sales. Clients hire me to look at things from 10,000 feet with a new set of eyes. I subcontract graphic design/PR/SEO/Research ...everything except writing the marketing plan. So far I have been extremely successful by word of mouth. I previously owned a 15 person marketing agency but sold it to focus on working with clients instead of managing creatives. I LOVE what I do! Clients seem to enjoy working with me so much I have been offered full time employment during my last 3 projects. It's getting a little embarrassing at this point to not have a name/logo/website when I stress to clients how important branding is.

What do you need?

A name. I may work with another marketing professional and I think we should have a name. I'm looking for something that is polished and professional yet creative. Nothing too gimicky.

Who Is Your Audience?

Mostly business to business companies but a few retail clients as well. Buying persona is usually a very busy CEO looking for help, usually male.

Requirements

We Like These Examples

I really don't have a preference. I follow the 21 immutable laws of marketing...Avoid acronyms. Try to elude to your service without being literal.

We Absolutely Must Have

A name.

Materials

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