What does your company do?
We are a Business-to-Business Marketing Agency. We develop solutions to marketing challenges that deliver business results and visual executions that propel brands forward. Our Creative Services include: Brand Identity & Visual Expression, Integrated Marketing Campaigns, Advertising & Direct Mail, Annual Reports, Sustainability Reports, Event Branding, Website & Microsite Development, Email Marketing and Web Videos. Our Strategic services include: Brand Positioning, Key Messaging Development, Qualitative Research, Brand Vision Workshops, Digital Marketing Strategy and Social Media Strategy.
Do you require that a .COM or other URL be available for the new name?
Yes - but do not limit ideas based on this, flexible
What is your industry?
Describe your customers
Fortune 500 companies. Client list includes: AmericasMart, The Coca-Cola Bottlers Association, Coca-Cola Enterprises Inc., Georgia-Pacific Corporation, ABM, Inc., Cox Communications, Inc., IDI - Industrial Developments International, RPC, Inc., The Coca-Cola Company, Newell Rubbermaid Inc., AT&T, Rollins, Inc., High Museum of Art.
What 3 things do you want your company name to communicate to your customers?
Hybrid, Innovative, Think Tank
List the names of your top three competitors
Momentum, MLT Creative, Pure Red
Style and Concept
What character, tenor, or spirit do you wish to convey?
Ground-Breaking Ideas to Grow Business, Creative Ideators, Digital/Internet/Mobile Focus
Are there any words or phrases you especially like or hate?
hate: " 360 " & " Ignition "
Do you have other info you want to share?
We have a lot of room for creativity with our name because we are in a creative industry. The evolution of our agency to hybrid thinking around the digital world is why we want to rename. We are launching forward and are not stale. We are more than we were.
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