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1.The client completed an interactive name brief.
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2.Our über-talented namers created dozens of unique names.
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3.The client picked the winning name.
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Phitek System Ltd
What do you do?
Design and Manufacture Aircraft Connectors and Wireless Technology
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Describe your audience
Inflight entertainment electronics manufacturers such as Panasonic Avionics Corp, Thales, Rockwell Collins, Airlines
What 3 things do you want your product name to communicate to your audience?
Releases headphones when a tugging force is applied eliminating headphone connector pin breakage.
Quick and easy (snap on) connection with headphone plugs.
Ultra long operational life in the aircraft compared with traditional aircraft audio connectors with have pins that break
List the names of your top three competitor products
RJU (Remote Jack Unit).
What character, tenor or spirit do you wish to convey?
simple, reliable, hassle free
Are there any words or phrases you like or hate?
Like RJU (Remote Jack Unit)
Do you want to include additional info?
The magnetic Jack is the worlds longest lasting aviation jack capable of ten times more connection cycles compared with standard aircraft audio jacks. This jack is compatible with all existing headphone types including all active noise cancelling headphones. The Jack eliminates pin breakage by passengers and the related operational IFE (in flight entertainment) loss at the seat. In addition, when used in conjunction with a comparable Magnetic Plug this unique magnetic jack guards against the most commonly passenger-induced damage to headphone cables, by automatically releasing the headphone plug when a tugging force of more than 8N is applied in any direction.
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