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Business Info

What does your company do?

This new luxury spa & fitness concept has set out to revolutionise the way in which busy urbanites care for their health and wellbeing by creating an environment that will feel more like a hip hotel than a high street health club. The business will be positioned in the market place as an exclusive brand which is aspirational yet affordable with a monthly membership cost from 79 inclusive of all the perks youd expect and more.

From life-changing health and fitness programs that comprehensively address your needs for topical skincare, nutritional care and emotional self-care to a full range of spa services that deliver unmatched results, the business is designed to make your whole body healthier from the cellular level up.

Located between the sectors of high finance and high fashion, 1 King Street is one of the most prominent business premises within the commercial heart of the North West. Located on King Street, Manchester, UK with aspects to Deansgate and boasting high profile neighbours from the financial, professional, retail and media sectors.

The proposed premises are located on the 4th & 5th floors of the building which include a charming roof terrace and will be completely self contained with a main entrance at street level directly opposite House of Fraser on Deansgate.

The unique combination of product, services, location, well trained staff and attention to detail will set the business apart from the current UK offering. From inception, we will provide a new standard of health club aimed at a demographic, which remains totally uncatered for.

An innovative training program that is extensive in its depth, and which trains its employees to provide an unprecedented level of customer service will rock the industry. All customers will leave with a feeling that their needs were met well beyond any expectations they may have previously had and far better than any competitor.

This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of repeat customers, allowing us to meet our ambitious trading plans, which, upon proof of initial concept include opening sites in key city centre locations across the world.

Do you require that a .COM or other URL be available for the new name?

yes - .com is essential

Target Audience

What is your industry?

Spa & Fitness

Describe your customers

Busy urbanites, time precious, live or work in the city, high income, high expectations, fashion conscious, health conscious.

What 3 things do you want your company name to communicate to your customers?

1) Luxury
2) Results driven
3) Hip / cool concept

List the names of your top three competitors

1) Equinox.com
2) http://onespa.com/
3) http://www.lifehouse.co.uk/

Style and Concept

What character, tenor, or spirit do you wish to convey?

Luxurious, convenient, affordable, unisex, life changing

Are there any words or phrases you especially like or hate?

none

Do you have other info you want to share?

Not in the same industry but I enjoy the style of
www.malmaison.com
and
http://www.starwoodhotels.com/whotels/in...

and the style of Apple (computers etc)

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