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Business Info

What does your company do?

We are an established jeweler and want to launch a web site that offers fine jewelery for women that can be customised via an online configurator. We are targeting the luxury jewelery sector.

Do you require that a .COM or other URL be available for the new name?

Would be great to have a name with an available .com address, but worst case other domains would be fine.

Target Audience

What is your industry?


Describe your customers

Our customers are female, 30-55 years old and have a substantial household income. They are very fashion oriented and buy luxury clothing brands. Some of them have important jobs, some of them choose to devote themselves to be perfect housewives. Usually higher education. Quality is important to them.

What 3 things do you want your company name to communicate to your customers?

-It is unique (unique, since you can customise the jewelery)
-It is the real deal (real metals - gold, silver, platinum etc.; real stones)
-It is top of the line luxury

List the names of your top three competitors

Usually old family/ heritage names, e.g.:
Harry Winston

Style and Concept

What character, tenor, or spirit do you wish to convey?

"Luxury", "prestigious", "stylish", "real", "unique", "customizable", "creative"

Are there any words or phrases you especially like or hate?

I do not like "cheap" sounding names; it needs to sound like a luxury brand

Do you have other info you want to share?

We are interested in any sort of name. E.g. nice sounding names like "Meebo"; names that sound like designer families or designers "Harry Winston" or product related names "myjewelery" etc.



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