• Award$200
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  • Creatives63

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Business Info

What does your company do?

Learning Match, www.thelearningmatch.com, is a revolutionary, web-based tool that rapidly accelerates student learning. It works in two ways. First, it accelerates teacher practice by providing models of excellence focused on pedagogical content knowledge. Second, and even more powerfully, it accelerates student learning by differentiating instruction for every student.

How does it work? The content comes in the form of teacher-produced video micro-lessons. Each lesson is standards-based, short, and high quality.

What problem does it solve? Teachers struggle to differentiate instruction. They dont have enough time to analyze data, plan unique lessons, or delivery targeted instruction to all students.

What makes it different? (1) Any teacher can contribute but only the best videos determined by student learning data - survive. (2) Its easy to use. Teachers drag-and-drop, turning real-time data into customized playlists for each student.

Why is this revolutionary? Teachers can flip their classrooms. Students get their lessons for homework and spend class working on individual and team challenges. Teachers get the freedom to spend class time helping individuals and teams.

Do you require that a .COM or other URL be available for the new name?

Yes. I specifically need the .com to be available (as opposed to .co, .net, or .org)

Target Audience

What is your industry?

Education

Describe your customers

I would like the name to appeal to teachers. I want teachers to use it, love it, and proudly share it with other teachers.

What 3 things do you want your company name to communicate to your customers?

High quality, easy to use, powerful (will help their students a lot!)

List the names of your top three competitors

Khan Academy, Guaranteach, BetterLesson

Style and Concept

What character, tenor, or spirit do you wish to convey?

High Quality, Simple (easy-to-use), Smart, Fun

Are there any words or phrases you especially like or hate?

Like: Learning (but not necessary if the name can let people know that it's an education company)

I would have stayed with the name Learning Match but I don't have the URL

Do you have other info you want to share?

There are two uses of this tool: teacher professional development (teachers can learn from watching models of excellence) and student differentiation (students can watch the micro-video lessons on their own, anytime, anywhere). The challenge is finding a name that is expansive enough to include both uses (and which still has an available URL).

Materials

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