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Business Info

What does your company do?

We are a 15,600 sq ft pizza restaurant with a 5k sq ft arcade with redemption prize center (like Chuck E Cheese or John's Incredible Pizza Company), a huge sports pub area with 6 large HD projection screens and numerous LCD's (like Buffalo Wild Wings), and we have 16 Xbox 360 gaming stations which I may expand in the future to PC LAN gaming (like LAN centers; my other business is NetFragz: www.netfragz.com ). We also have a couple pool tables. Current web site is via facebook (will create new site w/ dedicated domain upon name change): www.facebook.com/bigcheesehemet

Do you require that a .COM or other URL be available for the new name?

I greatly prefer that a .com is available.

Target Audience

What is your industry?

Entertainment and Sports

Describe your customers

Everyone from sports fans to gamers, kids to adults. We get youth sports teams, 6-25 yr olds looking to play in the arcade, as well as play games on Xbox (soon to be Playstation 3's instead), adult NFL fans during NFL season, anyone looking to eat some great pizza, sandwiches, etc.

What 3 things do you want your company name to communicate to your customers?

Basically that we are a large place with games and pizza.

List the names of your top three competitors

Buffalo Wild Wings, Chuck E Cheese, Stadium Pizza. We are basically a slightly smaller version of Dave and Busters, but with LAN gaming as well... and a more pronounced sports pub (beer only) area, very much like Buffalo Wild Wings, but better IMO. ;P Pizza is our primary food, though we also serve sandwiches, wings and the like.

Style and Concept

What character, tenor, or spirit do you wish to convey?

That we are a fun, exciting place to be. It can futuristic, scifi (but not overly "geeky") sounding... or something quirky/interesting. I'm making the place more and more modern looking.

Are there specific words or phrases you do not like?

"company", "incredible", "palace", "castle", "big", "cheese"... any of those terms that have already been used too much in the past.

Are there specific words or phrases you like?

Personally I like "Mega", but others don't feel the same as I, so I don't know...

Do you have other info you want to share?

I think that's about it.



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