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Business Info

What does your company do?

We need a new name for our restaurant.

The restaurant is located at Shasta Lake, California. It sits about 100 feet above the Lake level, with views of the lake from most of the restaurant seats. http://www.shastalake.com/

The restaurant is part of the Bridge Bay Marina property, that includes 700 boat slips and rents out 100 houseboats.

The restaurant menu is typical coffee shop fare like hearty breakfasts, sandwiches, wraps, hamburgers for lunch, entree salads, pasta, chicken and steak entrees for dinner.

Do you require that a .COM or other URL be available for the new name?

No URL required

Target Audience

What is your industry?

Food and Beverage

Describe your customers

middle class, upper middle class. Many from a northern California city of 50,000 people.

Also, guests to the marina who use ski boats, fishing boats and houseboats.

What 3 things do you want your company name to communicate to your customers?

Lake View
Fresh, delicious food
Family Friendly
Reasonably Priced

List the names of your top three competitors

Black Bear Diner
Chili's
Old Mill eatery
Big Dipper Cafe

Style and Concept

What character, tenor, or spirit do you wish to convey?

Fresh, Fun, Inviting

Are there specific words or phrases you do not like?

The restaurant is now named Tail O' The Whale Restaurant.

Crazy, since the restaurant is on a lake.

We do not want any ocean-based nautical words

Are there specific words or phrases you like?

None

Do you have other info you want to share?

None

Materials

Contract
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