What does your company do?
We need a new name for our restaurant.
The restaurant is located at Shasta Lake, California. It sits about 100 feet above the Lake level, with views of the lake from most of the restaurant seats. http://www.shastalake.com/
The restaurant is part of the Bridge Bay Marina property, that includes 700 boat slips and rents out 100 houseboats.
The restaurant menu is typical coffee shop fare like hearty breakfasts, sandwiches, wraps, hamburgers for lunch, entree salads, pasta, chicken and steak entrees for dinner.
Do you require that a .COM or other URL be available for the new name?
No URL required
What is your industry?
Food and Beverage
Describe your customers
middle class, upper middle class. Many from a northern California city of 50,000 people.
Also, guests to the marina who use ski boats, fishing boats and houseboats.
What 3 things do you want your company name to communicate to your customers?
Fresh, delicious food
List the names of your top three competitors
Black Bear Diner
Old Mill eatery
Big Dipper Cafe
Style and Concept
What character, tenor, or spirit do you wish to convey?
Fresh, Fun, Inviting
Are there specific words or phrases you do not like?
The restaurant is now named Tail O' The Whale Restaurant.
Crazy, since the restaurant is on a lake.
We do not want any ocean-based nautical words
Are there specific words or phrases you like?
Do you have other info you want to share?
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