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Business Info

What does your company do?

We are planning to open an Italian Trattoria ( http://en.wikipedia.org/wiki/Trattoria ) in the old port of Jaffa ( http://en.wikipedia.org/wiki/Jaffa ) in Israel.

Do you require that a .COM or other URL be available for the new name?

no need

Target Audience

What is your industry?

Gastronomy

Describe your customers

Many Tourists (mainly form Russia, but many from US and Middle Europe), also the trendy local Israeli crowd. We have basically two target groups. During the day we want to attract attention from the tourists who are passing by, and in the evening we want to provide the homey, trendy flair for locals.

What 3 things do you want your company name to communicate to your customers?

Easy, Local, Mediterranian

List the names of your top three competitors

no direct competition

Style and Concept

What character, tenor, or spirit do you wish to convey?

Definition Trattoria: A Trattoria is less formal than a ristorante, there are generally no printed menus, the service is casual, wine is sold by the decanter rather than the bottle, prices are low, and the emphasis is on a steady clientele rather than on haute cuisine. The food is modest but plentiful.

We are trying to create this easy going atmosphere but keep a very young, hip and stylish image. We are not trying to be too fancy, we put more weight on quality and good vibes.

We are also located on an ancient port city http://en.wikipedia.org/wiki/Jaffa in the middle of the main square (piazza). Right by the sea with an unique atmosphere. I attached some picture to get a better impression.

We are currently redecorating the place. Most of the action happens outside, with italian live music, we are doing light colors, white umbrellas, italian style table cloths, surrounded by plants.

Are there any words or phrases you especially like or hate?

open for everything

Do you have other info you want to share?

We are currently redecorating the place. Most of the action happens outside, with italian live music, we are doing light colors, white umbrellas, italian style table cloths, surrounded by plants.

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