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Business Info

What does your company do?

We are developing an International Burrito concept that will offer a new spin to the burrito category. Instead of the standard Southwest or Mexican style burrito, the menu will include a Thai flavored burrito, a buffalo chicken burrito, or a Cajun burrito.

Do you require that a .COM or other URL be available for the new name?

Our current concept is a .com, so would like to keep similar if possible.

Target Audience

What is your industry?

Retailing

Describe your customers

Our current brand caters to the 18-24 year old market - specifically on college campuses. Our customers are young, health conscious, and looking for a lot of flavor and variety. They want something that is "new" and interesting.

What 3 things do you want your company name to communicate to your customers?

1.) That it's not the typical Mexican/Southwest Burrito concept (Chipotle, Moe's, etc).
2.) There are a variety of flavors from all over the world.
3.) Healthy and Fresh

List the names of your top three competitors

Curritos - we are the cure for the common burrito.
Chipotle
Raging Burrito (Atlanta)

Style and Concept

What character, tenor, or spirit do you wish to convey?

Youthfulness, Cool, Unique, Healthy, and Fresh

Are there specific words or phrases you do not like?

International - too long.

Are there specific words or phrases you like?

Burrito - either in the name or the tagline.

Do you have other info you want to share?

We really like "Burritos without borders" - which is from the Currito's website.

Materials

Contract
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