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Business Info

What does your company do?

We are a fundraising platform, turning everyday shopping into non-profit fundraising. Consumers shop with their favorite brands, while supporting local charities. We are putting a 21st century-twist on the chocolate bar fundraising programs, bridging technology and fundraising to create a household brand for charitable support. Our product is digital gift cards (digital barcode, no plastic involved, similar to Groupons), where consumers buy shop codes for everyday retail locations, redeem the codes for products and services, and send dollars (%) of each purchase towards non-profits of his or her choice.

Do you require that a .COM or other URL be available for the new name?

.COM is preferred; however, we would also consider a great name with .ORG

Target Audience

What is your industry?

Internet

Describe your customers

Our lead customers are those currently involved, supportive, and conscientious of non-profits and their need to continuously raise funds. Our market is not limited to any demographic in particular; however, our customers are technology-savvy and comfortable with the idea of making purchases using the convenience of a smartphone device (a growing percentage of the population).

What 3 things do you want your company name to communicate to your customers?

-Turning everyday shopping into a fundraising opportunity
-Technology meets fundraising
-Trust-worthy, community partner

List the names of your top three competitors

Gift Card Fundraising Great Lakes Scrip Centre - http://www.shopwithscrip.com/
Digital Gift Cards (application) Gyft - http://www.gyft.com/
Social Media-focused 3rd party fundraisers Sevenly - http://www.sevenly.org/

Style and Concept

What character, tenor, or spirit do you wish to convey?

Positive message, community-supportive, global well-being, easy and convenient to use, fun, rewarding experience. Efficient and effective fundraising opportunity, for both charities and consumers.

Are there specific words or phrases you do not like?

Gift, Card, Gift Card, Charity (full word)

Are there specific words or phrases you like?

Shop, Buy, Fund, Raise, Fundraise.

-Loved "ShopRaise," but its taken by a competitor.

Do you have other info you want to share?

-Launching into North American market
-Short, 1-2 word names are preferred
-The business is both a charity/non-profit brand, as well as a major consumer brand.
-Technology meets -fundraising.
- We have the aim to create the Amazon for non-profits, by turning shopping into fundraising.

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